India has the presence of a tech-savvy population. In India, 65% of the population is aged below 35 years, and 47% is below 20 years of age. By 2020, the average age of Indian population will be 29 years. The influence of these demographic segments and the subsequent changes in customer behavior has encouraged retailers to deploy POS systems in the different retail formats.

The government of India has also reduced basic customs duty and excise duty on components of high-import products such as POS printers and smart cards. Also, it has allowed 100% foreign direct investment (FDI) in single-brand retail and 51% FDI in multi-brand retail. This has attracted significant foreign investments in the country. In 2016, the majority of foreign investments were made in the fashion and apparel industry, with international brands like H&M entering India.

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